**Affiliate marketing** is a performance-based marketing approach in which companies pay their partners or affiliates for bringing in customers or visitors to their website via their marketing initiatives. Using special referral links, affiliates market the company's goods and services. When a user clicks the link and completes a desired action, like buying something or signing up for a service, the affiliate receives a commission.
By pushing products to their audience, affiliates can generate passive revenue while businesses profit from increased visibility and sales without incurring upfront marketing costs. Websites, blogs, and social media are popular venues for affiliate marketing.
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